Tourism, Travel and Sustainable Development 2012

25 oktober, 2012 - 09:00 - 15:00
Kungsholmen Konferens och Matsal, Stockholm
Responsible Tourism Networking Nordic

Welcome to a full day with focus on the development of the international and national tourism and travel industry. The aim is to raise knowledge and awareness of responsible travel, and to stimulate and inspire a sustainable development of tourism and travel, by showcasing succesful examples, inspiration, experience sharing, discussions and debating.


Frans Schartau Business Institute took the initiative to organise the first conference on tourism, travel and sustainable development in 2010.

The objective was to inspire by using successful examples from the tourism and travel industry. In January 2011, the second conference was held, with nearly 200 participants.

A number of recognized companies were invited to take part to enhance the concept. Not all responded, but now we are proud to present eleven active stakeholders, all with different approaches to sustainable development, but linked by a strong social corporate responsibility.

We have a shared responsibility to inspire and promote sustainable tourism. The conference will focus on creative and critical ways of thinking. Sustainable tourism presents great challenges, but even bigger opportunities.


Lennart Ågren - Frans Schartau Business Institute



25th October 2012 09:00 – 15:00



Kungsholmen Konferens och Matsal, Fleminggatan 18 in Stockholm. Directions and information can be found here

View Larger Map


Target group:

The seminar targets companies and organizations within the tourism and travel industry who want to exchange ideas, learn more about and discuss sustainable development of the industry both nationally and internationally. This is also a good opportunity for journalists, policy makers, education leaders and individuals to get involved.


09:00 - 09:30     Registration and snacks
09:30 - 10:00     Opening and introduction
10:00 - 11:00     Presentations and debating sessions - Why do we travel?
11:00 - 11:30     Coffee break
11:30 - 12:30     Presentations and debating sessions - International travel
12:30 - 13:30     Lunch
13:30 - 14:30     Presentations and debating sessions - Tourism in Sweden
14:30 - 14:45     Presentation - Swedish Travel Trade Children Foundation
14:45 - 15:00     Summary and conclusion

Please note that the set times are approximate

  • Why do we travel? – A discussion about travel. Globalization, travel and tourism ethics. What sort of influence does the consumer have? What/who drives a change towards sustainable tourism? Inspire to drive change!
  • International travel – The significance of international travel from different perspectives. What sort of travel do we choose? Trends and global reconnaissance.
  • The tourism destination Sweden – From "lagom" to a progressive and innovative sustainable tourist destination. Get inspired by successful stories and good examples that use creative possibilities and discuss the need for collaboration for sustainable tourism development in Sweden.



Joachim Vogel Is often engaged as a moderator within travel and tourism related events. He has worked in broadcast media for over 20 years including, as host and reporter for svt's lifestyle program go’kväll and the travel show Resebyrån. He has reported from some thirty countries, including Myanmar, Swaziland, Peru, Bolivia, Liberia, Jordan and Sri Lanka.


Speakers and participants on stage:


Thomas Selig - Plantagon Has studied law, media design and communications and his main focus is to leverage the sociological and psychological effects of social media in order to at least attempt to create true democracy. He has worked within many different organizations trying to combine non-profit and for-profit values — from small entrepreneurs to huge international NGO:s and governmental organizations. 

Lotten Fowler - Swedish Business Travel Association She's the General Manager for SBTA and has previously worked for Rezidor (business development), WORLDHOTELS; (Director Sales and marketing for Nordic region, Poland and Russia), American Express (Product manager Hotel) and as Financial controller for various companies. She has a masters degree in Business Administration from Handelshögskolan in Gothenburg.  

Annika Lillemets - Miljöpartiet de Gröna Member of Parliament since 2010, Green Party, consituency of Östergötland, suppleant of the Standing Committee on Transport and Communications and the Standing Committee on Taxation. 2006-2010 leader of the Green Party in the local Parliament in Linköping, member of the City Council. Master of Science, Applied Physics and Electrotechnics, Ericsson 1987 – 2006.  

Tobias Larsson - Vagabond Editor-in-Chief for Vagabond. He has been a travel writer for more than 10 years and has travelled extensively, reporting from a wide variety of countries, including Myanmar, DR Congo, Rwanda, Colombia and Bhutan. In 2006 and 2010 Tobias worked in Afghanistan for UN. Tobias is the author of a range of guidebooks, covering Croatia, Thailand and Greece.  

Gopinath Parayil - The Blue Yonder Gopi is a founder of The Blue Yonder, a pioneering travel company based in India. Champion of sustainable tourism Gopi believes that Responsible Tourism has to move out of the brackets of CSR or few projects, but be the DNA of any business involved in Tourism.

Jan Wigsten - Nomadic Journeys Founder of Nomadic Journeys, an inbound tour operator in Mongolia, currently nominated by the Mongolian government for the Nairamdal Award. Since 5 years senior advisor for the Export Coaching Program of the CBI Netherlands, which facilitates around 250+ tour companies from 37 developing countries to enter and/or diversify into EU/EFTA markets.

Xavier Font - International Centre for Responsible Tourism An expert in responsible tourism marketing, with extensive experience in industry and government training on all aspects of sustainable tourism. He is the most published academic in the world in sustainable tourism certification, having consulted on this subject for UNEP, UNCTAD, UNWTO, IFC, EC, VisitEngland, Fáilte Ireland, WWF and the Travel Foundation amongst others.  

Kajsa Moström - Apollo Communication and CR Manager for Apollo/Kuoni Nordic. Responsible for executing the CR strategy of the Kuoni group in the Nordic countries. The aim or our CR work is to minimize the negative aspects and maximize the positive effects of tourism.  

Lars Andersen Resare - SAS Lars is working as Head of Environment & CSR at SAS Group since 2010. The group consists of the airlines Scandinavian Airlines, Widerøe and Blue1. SAS is currently working with a large number of activities in order to achieve the short term goal to reduce total flight emissions by 20 percent 2015 compared to 2005.  

Malin Kjellqvist - Fair Trade Center/Schyst resande Malin is working as a project manager and researcher at Fair Trade Center, a Swedish NGO promoting ethical trade with low-income countries since 1996. Fair Trade Center is a member of Schyst resande, a network of NGOs and trade unions working together to promote sustainable tourism.  

Jascivan Carvalho - Tropic Journeys in Nature With a university degree in business, Jascivan returned to Ecuador after years abroad to work in tourism. He’s now the owner and General Manager of Tropic as well as the Executive Director of Conservation in Action. Tropic promotes environmentally sustainable and culturally sensitive tourism. The Huaorani Ecolodge is an example of this, which has received international recognition and awards.

Johan Björkman - Sala Silvergruva With a degree in business administration and a master in TotalQualityManagement, Johan has spent his whole career, working with development and improvement in food-, automotive-, telecom- and the tourism industry. His driving force is to create results together with his employees for the customers. The customer intimacy and feedback is where he finds his energy.

Janne Olsson - Landskapet JO After 22 years as a professional officer Janne studied landscape science and has operated Landskapet JO since 2003. The focus is to highlight and bring the past, present and future of the natural and cultural landscape to life in an interesting and different way. He also specializes in company and destination development, focusing on ecotourism and is also politically involved in Kristianstad.  

Pia Jönsson Rajgård - Tourism in Skåne Managing Director, Tourism in Skåne AB, the regional Destination Marketing Organisation för Skåne. Board member of Green Meeting Industry Council and Chairman of the board of the Swedish Ecotourism Society.    

Henrik Littorin - Swedavia Has a master of Science in Business and Economics at Uppsala University and has worked in the aviation industry for the last ten years. First, as owner and aviation analyst at Försprång and then as Head of Business Intelligence in LFV Group. He now works as analyst at the Business Intelligence unit at Swedavia, which operates 11 Swedish Airports.  

Ulrika Hallesius - Visit Sweden Ulrika Hallesius is Director of Corporate Public Affairs at VisitSweden, a communication company that promote Sweden internationally. Ulrika works with the brand of Sweden and the Swedish destinations and experiences internationally since 2008.

Jonas Nilsson - SJ Jonas has worked at SJ since 2009 and is responsible for owner and public authorities relations. He is also on the Board of RTS, a business organization that conducts business and development projects in partnership with players from the private and public sectors. Prior to SJ, he worked for the Government between 2006-2009.  

Erika Rosander - Skärgårdsstrategin Project manager of a process for sustainable development of the hospitality sector in the Stockholm archipelago, in cooperation between Stockholm Visitors Board, the archipelago municipalities, industry representatives, the Archipelago Foundation and others. Her background is in communication and development at the Swedish Hotel and Restaurant Association, and as a journalist.

Elisabet Lanz - Swedish Travel Trade Children Foundation She has spent many yeas in exotic tourist destinations. Behind the luxury she also experienced the real life of the destinations and met children living a life of poverty, starvation and lack of education. Since retiring, Elisabet works with the Swedish Travel Trade Children Foundation, raising funds in support of various projects in the world.

Registration fee:

The registration fee is SEK 995.00 excl VAT per person and the fee includes morning and afternoon coffee/tea and lunch.



Tickets are now for sale and can be bought via this link. For those of you who are not Swedish speaking, please send you details via this link, and we'll assist you with the registration.



Information regarding the seminar will be distributed by:

Jeppe Klockareson, tel. +46709-707919,

Lennart Ågren, tel. +468-508 402 88,


The project group of Tourism, Travel and Sustainable Development reserves the right to cancel the event if there are too few participants.


Other information:

The seminar will be held in English and Swedish.


We reserve the right for last minute changes


The mission and vision:

”Our mission is to raise the level of knowledge and awareness about responsible tourism, while stimulating and inspire towards a sustainable development of the tourism and travel industry, through good examples, inspiration, sharing experience, discussions and networking.”

”Our vision is to create a network that will work as a meeting place for the international and domestic tourism in Sweden. The network will function as a driving force for change and development towards a long term sustainable future.”


Sponsors and partners:


Join the network Responsible Tourism Networking Nordic on Facebook - a new meetingplace for discussions and interaction on responsible tourism in the Nordic region. The network will be inaugurated on the seminar.


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